LET US HELP YOU GROW
Our Foundation:
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Reliability
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Trust
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Partnership
Proudly joining with Retailers in the Pacific Northwest since 2005.
Who are we? And, what do we do?
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Who we are:
Our team is made up of a group of active individuals, specializing in the Business to Business aspects of Sales, Marketing and Promotion of Action Sports Merchandise. Our focus is mainly on the Snowsport, Cycling and Action Sports Industries as this aligns most directly with our personal passion. Our agency has an extensive background in Eyewear, Footwear, Apparel, Cycling, Ski and Snowboard related items. Combined, we have over 60 years of experience as Outside Sales Reps and Industry Professionals. We focus on attracting product lines that have good people, processes and products with a solid reputation, creative outlook and high brand equity.
What we do:
The primary focus of our group is to provide class leading service via personal attention and the use of new technology coupled with traditional, time tested sales techniques to address the needs of our customers and vendors. We place the most equity in the relationships we foster with our customers and vendors, working consistently to protect and build our reputation and the resulting value of our dealers to our mutual customers in every transaction. Increasing brand values to our customer yields more business…we feel it is just that simple! We place a high value on aligning with our accounts to not only grow our sales, but to also grow and further understand the categories that we sell in. This not only raises the overall earnings potential of our accounts but that of our Vendors and RecWare Northwest. It all comes down to becoming an authentic Category Professional and Manager which increases our collective business and our value.
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"The Team"
Enjoying what we do!
"The Brands"
Proudly representing the following Snow, Cycling and Outdoor brands:
Sales - Principal
Mike has been in the Action Sports Industry for over 35 years. Since the age of 4 Mike has been riding everything that rolls or slides. Family is placed as a high priority and the next Walker generation is hard at work keeping up with dad. Years of experience has helped Mike gain a perspective as a business partner more than a Sales Rep and never forgets that every customer he works with built their business out of a passion for the sports they love. If asked why he continues to build his career around the Action Sports Industry, he will always say that he would be hard pressed to find another career in which he could earn a living while doing business with those that share his passion.
Sales Support
As a participant of the Action Sports Life prior to her Marriage to Mike 26 years ago, Joy has an exuberance for almost everything that involves the outdoors (aka, her "happy place") An avid Cyclist, Backpacker and Skier, Joy enjoys her time with her family and is thankful for her move to join the RecWare team 15 years ago. Joy also spends part of her time as a Nutritional Coach. Joy’s contributions to RecWare over the years have been instrumental in its growth and success and she will be the first to say that she is not sure why she did not do this sooner.
Sales - Washington, Alaska, N. ID and MT
Nick brings a great mood with him wherever he goes. Nick Joined our team over 5 years ago and made himself at home. With an extensive background in graphic design he looks at every encounter as a creative opportunity. Being in the outdoors with his wife is where Nick feels most at home. With over 20 years of industry experience ranging from production to wholesale and an upbringing in Alaska Nick brings plenty of experience and stories of adventures to the conversations . When not running around to see all of his dealers he likes to be on his bike around town or in the woods. Once the Snow falls Nick can be found on the local hills on his Snowboard. As his picture suggests he tries to take things as they come and have fun with it.
Sales - Oregon and S. Idaho
Greg has been an active participant in action sports from the time he could walk. Whether it’s surf, snow or dirt he thoroughly enjoys himself outdoors accompanied by friends, family, four legged creatures and loved ones. With an extensive background in cycling, Greg has traveled all over the world and competed against the best. These experiences have continuously driven his love and passion for competition and sport. Greg has worked in bike shops, participated and coached in cycling programs all over the country since he was 14. Even though cycling has been his bread and butter since the early days, Greg has a deep love for snow as well. Particularly, getting waist deep in powder or keeping it weird in the terrain park. Overt the last 10 years, he and his side kick's Max and Moby (his four legged pals) are always excited to make their rounds to his dealers when possible. Greg and his wife Abby just welcomed their first child into the world in January of 2025 and are enjoying all that comes along with being a parent.
BlackStrap
Grounded In Innovation, Driven By Our Passion For Adventure
We are a mountain-lifestyle brand that embodies the spirit of nature. We live to embrace the journey and get lost in the moment. From snow to sand and everything in between, we're your partner in the relentless pursuit for getting after it.
Mondraker
The Way Forward
Quality, innovation and performance are a fundamental part of our DNA and our new headquarters represents this. We are convinced that from here, we will shape our future and develop more effectively, everything that is to come.
NoSo
"Patch On"
At NoSo, we believe the most sustainable product lasts. We believe that quality products and great design add value to people’s lives. We believe in celebrating the gear that you love most and keeping it in use for as long as possible.
Giro
Unrelenting Innovation
Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. Giro has remained steadfastly committed to serving enthusiast riders. We are and always will be a product brand. We are the brand that sweats the details. Riding is the best part of a great life and your equipment deserves attention to the smallest of details. So as long as you keep striving for faster, bigger and better, we’ll keep making the gear that gets you there.
Bell Cycling
The Choice of Professionals
Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don’t just make helmets; we make possibilities. Born in a garage. Fueled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best … as it always has.
Blackburn
"Out There" Cycling Accessories
In 1975, Jim Blackburn looked at the at the emerging cycling culture and knew he could make a difference. That meant thinking from the user's perspective, showing respect for materials and their functionality, while bringing unprecedented innovation. Over the years, we've taken those principles to build gear that allow people to go further, do more and be prepared for anything.
Gravity Grabber
The Ultimate Ski + Snowboard Storage Solution
Stevil got tired of his constant messy garage and scrambling through the enormous pile of equipment in the corner. He tried multiple indoor storage racks, but found that his equipment would be damaged, fall, or was not user friendly. That's when the idea for Gravity Grabber® was born.
After months of design, Stevil had a finished product. He threw some on the wall and finally found what he was looking for.
Outdoor Element
Sparking confident outdoor adventure through innovative gear.
Curious, Community, Inspire, Stewardship, Authentic
Knowing where you're going is essential in adventuring outdoors and in business. At Outdoor Element, our core values serve as the compass for our journey:
CoPilot
Quality Child Carriers
Simple, intelligently designed Child Carriers that bring comfort to not only the passengers but to those that rely on them to transport children or cargo with comfort. Known for Kid Seat classics such as the "Taxi"and "Limo" and trailers like the "Model A and "Model T" CoPilot has built a tradition on reliability and high value.
"The Territory"
Alaska
Washington
Oregon
Idaho
Montana
Lets connect!
Are you a Vendor/Manufacturer that has a product you feel we can help grow in the Action Sports, Cycling or Outdoor Channels?
Are you a Retailer that has interest in one of the brands we represent?
Hit us up!
